For physicians looking for a startup clinic or existing laser clinics looking to enhance their business, the Dermacare Laser & Skin Care Clinics® (Scottsdale, Ariz.) provide marketing, evidence-based equipment recommendations and cost-effective methods of clinic administration. "We also have the most extensive training program for medical and management professionals in the industry," said founder and president, Carl Mudd, who began this enterprise in July 2001. "Having spent ten years in franchising, I understand the nuances that you need to deliver more value than you are receiving. I owned and operated the highly successful prototype clinic from inception to market

"I owned and operated the highly successful prototype clinic from inception to market dominance, every facet of a clinic's operations has been carefully thought through and tested."

dominance, every facet of a clinic's operations has been carefully thought through and tested."
Within three years, Dermacare has become the marketshare leader in the Phoenix area, according to Mr. Mudd. "The prototype clinic alone performed over 7,000 procedures. More importantly, there have been no malpractice claims or litigation." The company emphasizes safety first, followed by efficacy and then profitability. "For our clientele, we believe in underpromising and overdelivering," Mr. Mudd said. "We also believe in exceptional customer service." Dermacare currently has six clinics nationwide. "We project opening an additional 30 to 50 clinics within the next 12 months," Mr. Mudd commented. "We assist in every facet of the operation. Franchises use our nationally recognized trademark name and logo, and we have proven marketing and promotional expertise. In fact, we've spent close to $1 million testing and tracking over 50 different marketing vehicles, including direct mail, display ads, radio and TV."
For some, Dermacare clinics allow all of the opportunity of a private clinical practice, with a fraction of the risk. "I wanted to leave clinical medicine," said Dominic Moffo, M.D., a retired OB/GYN who serves as clinic administrator for a Dermacare clinic in Glendale, Ariz. His brother, Thomas Moffo, M.D., is

"Overall, we think Dermacare is the wave of the future for aesthetic medicine."

the medical director. Their two wives, both registered nurses, also help out. "This is a great opportunity for the four of us to stay active in medicine, without having to deal with all the medical, legal and insurance reimbursement issues of traditional medicine," Dr. Dominic Moffo said. "Dermacare has provided many valuable tips on how to efficiently run a clinic. We use the day-to-day operations software the company recommends and have acquired equipment based on their preference. Dermacare also helped us negotiate good laser purchase agreements. Overall, we think Dermacare is the wave of the future for aesthetic medicine." Ross Valone, D.O., opened the second Dermacare franchise in July 2003, down the hall from his OB/GYN main practice in Des Moines, Iowa. "The company's marketing and advertising strategies are very impressive. The newspaper print ads are first class. They

"Dermacare also helps you avoid mistakes. I have seen a dramatic increase in my aesthetics revenue stream since associating with them."

clearly state the services you are offering to the public. The company's website is also very good, which is also a source of referrals (www.dermacareusa.com). Dermacare also helps you avoid mistakes. I have seen a dramatic increase in my aesthetics revenue stream since associating with them."

22	Aesthetic Buyers Guide Sept/Oct 2004 www.miinews.com